1. Authority
Any medical or health advice provided and hosted on this site will only be given by medically trained and qualified professionals unless a clear statement is made that a piece of advice offered is from a non-medically qualified individual or organization.
2. Complementarity
The information provided on the online HealthNow site is designed to support, not replace, the relationship between a patient/site visitor and his/her existing physician.
3. Confidentiality
Confidentiality of data relating to individual patients and visitors to a medical/health web site, including their identity, is respected by online HealthNow. Legal requirements for medical information privacy will be met or exceeded.
4. Attribution
Where appropriate, information contained on this site will be supported by clear references to source data and, if possible, have HTML links to source data. The date when a clinical page was last modified will be clearly displayed.
5. Justifiability
Any claims relating to the benefits/performance of a specific treatment, commercial product or service will be supported by appropriate, balanced evidence in the manner outlined above.
6. Author transparency
online HealthNow seeks to provide information in the clearest possible manner and provide contact addresses for visitors that seek further information or support. Authors will be available for questions via e-mail. Partners will be available by e-mail, telephone and fax.
7. Sponsorship transparency
Support for this website will be clearly identified. This includes commercial and not-for-profit businesses, organizations and associations that have contributed funding, services or material for this site.
8. Honesty in advertising & editorial policy
Any advertising that is a source of revenue will be clearly stated as such. The site will display online HealthNow's advertising policy. Any advertising or promotional material by authors will be presented to viewers in a manner and context that facilitates differentiation between it and the online HealthNow.
We subscribe to the HONcode principles.
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